SEO Basics 101

Anoop Suresh • September 9, 2022

Definition of SEO

The term search engine optimization refers to a optimizing technique that improve a websites visibility in search results. These optimizing techniques include things like keyword research and selection, page content optimization, site architecture, and link building.

What is SEO?

In short, SEO is the process of optimizing a website so that it ranks high in search results. This means making sure that the right keywords appear in the title tags, meta descriptions, and body text of each web page.

Why Should You Care About SEO?

If you're not familiar with SEO, it's easy to say why you should care. According to a study by Moz, more than 90% of all web searches are done through search engines like google on desktop and mobile devices. That means people are searching for products and services on search engines using laptops, smartphones and tablets and when they do, they expect to find what they need quickly and easily. So it is important that you optimize your website with best SEO strategy to rank on page 1 of search engines to increase website traffic and generate more leads/sales.

The Importance Of Keywords In SEO

To help users find your website, you need to make sure your site appears high up in search results. This requires optimizing your site with right keywords and high quality content so that it ranks well in search engine results pages (SERPs). You can use various methods to optimize your site, such as adding relevant keywords to your title tags, meta descriptions, and body copy.


Remember always write content keeping your potential customers in mind not for search engines.


How to Get Started with SEO?

If you’re not familiar with SEO, start by learning what it is and how it works. Once you understand the basics, you can begin implementing them into your own website. However SEO techniques and strategies keeps changing every day, so if you want someone else to mange your SEO optimization consider signing up with our SEO services at White Petals Digital Marketing Agency. We will build the right SEO strategy that is designed specifically for your business.

How To Measure Your SEO Success?

There are several ways to measure success with SEO. You can use tools such as Google Analytics to track your website’s performance. You can also use Google search console to identify all your SEO optimization issues with your website. Finally, you can use some other tools like MOZ, Aherf's, SEMrush and Ubersuggest to audit your website on regular basis and to track your keyword rankings and backlinks.



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