Earned media refers to the organic and free publicity that your brand receives through mentions, shares, reviews, and other forms of engagement. Unlike paid and owned media, earned media is driven by the audience, showcasing the authenticity and credibility of your brand.

Our Earned Media Capabilities

Turn Traffic increase into revenue

Search Engine Optimization

Skyrocket your online visibility and dominate search rankings with powerful SEO strategies.

App Store Optimization

Unlock your app’s potential with expert ASO techniques for maximum discoverability and user engagement.

Content Marketing

Captivate and convert your audience with compelling content creation and strategy expertise.

Organic Social Media

Captivate and convert your audience with compelling content creation and strategy expertise.

Email Marketing

Unlock the potential of personalized and engaging email campaigns with results-driven Email Marketing solutions.

Digital PR & Influencer Marketing

Elevate your brand’s reputation and gain exposure through strategic Digital PR & Influencer marketing solutions

Our Approach

Algorithm-proof earned media strategies.

We follow

E - Experience

E - Expertise

A - Authoritativeness

T - Trust

Experience

Experience refers to the accumulated knowledge, skills, and practical understanding gained through involvement or exposure to a particular activity, profession, or field. In various contexts, such as business, education, or personal development, experience plays a crucial role in shaping an individual's abilities, decision-making processes, and problem-solving capabilities.

Authoritativeness

Authoritativeness measures the credibility and reputation of the content creator or source within its industry or niche. High-authority sources are often recognized as leaders or trusted voices in their field. Factors contributing to authoritativeness include backlinks from reputable websites, mentions in mainstream media, and endorsements from industry experts. Content from authoritative sources is more likely to be considered reliable and trustworthy by users and search engines alike.

Expertise

Expertise refers to the level of knowledge, skill, and experience demonstrated by the content creator or source. In the EEAT framework, expertise is assessed based on factors such as the author's credentials, qualifications, and professional background. Content created by experts in their respective fields tends to be more accurate, informative, and valuable to users.

Trust

Trustworthiness evaluates the reliability and integrity of the content or source. Trustworthy content is transparent, factual, and free from bias or misleading information. In the EEAT framework, trustworthiness encompasses elements such as accuracy, objectivity, and adherence to ethical standards. Signals of trustworthiness include clear citations, verifiable data, and a demonstrated commitment to user privacy and security.

How do we work

We know every business is unique and has a specific audience to target. That's why we at White Petals Digital Marketing Agency we will design the right earned media strategy that is suitable for your business growth. All our strategies are designed based on real time data specific to your industry and also by developing a detailed SWOT analysis specific to your business.

At the start of every campaign, we assign a dedicated account manager to your project. The first step is to conduct a comprehensive analysis of your business, website, industry, and competition. Our team dives deep into your company to develop a strategy tailored to your specific needs.

To create a roadmap for your website, we use data to gain insights into the performance of your site, your competitors, and the industry. Our team wears the hat of a detective and conducts a thorough investigation to uncover areas for improvement and growth.

Our analysis involves examining over 200 on-site factors to ensure that your website is optimized for search engines. We also conduct a site and server analysis to identify any technical issues that may be holding your site back from reaching its full potential.

In addition, we conduct an in-depth competitor analysis to understand their strengths and weaknesses and identify opportunities to outperform them. This enables us to develop a tailored strategy that gives your website a competitive edge.

We believe in a data-driven approach  that is customized to meet your unique needs. Our team is dedicated to achieving your business objectives and delivering measurable results through effective practices.

Our agency offers comprehensive website optimization services that cover everything from IA to UX. We make numerous significant and minor adjustments to your website to enhance its visibility and help Google understand who you are. With a dedicated web development team, we also focus on technical SEO to improve the speed, functionality, and usability of your website.

One of the ways we optimize your website is by creating attention-grabbing titles and meta descriptions that entice potential visitors to click through to your site. We also work to improve the usability of your website by simplifying navigation and ensuring that all features are easy to use.

Additionally, we update your site architecture to make it easier for search engines to crawl your website and index your pages more effectively. Our technical SEO services include optimizing your website's speed, removing any errors or issues, and ensuring that it is mobile-friendly and responsive.

Our team works tirelessly to ensure that every aspect of your website is optimized for maximum search engine visibility and user engagement. We understand the importance of having a website that is both technically sound and user-friendly, and we strive to deliver exceptional results that help you achieve your business goals. Also our team focuses on optimizing your social media presence & email marketing campaigns. 

Your website's content is a crucial element that helps guide and educate users as they move through the purchasing funnel. Whether you're showcasing your company's unique selling points or providing educational content through a blog post, our team provides topic suggestions, professional copy, and quality content that can elevate your website's ranking and contribute to your company's growth.

We specialize in creating website copy that is optimized for search engines while also being engaging and informative for users. Our team crafts content that speaks to your target audience and highlights your brand's unique value proposition. By using relevant keywords and phrases, we ensure that your website's copy is easily discoverable by search engines.

In addition to website copy, we also specialize in creating long-form content that educates your audience on topics related to your business. Our content is informative and engaging, and we work to establish your brand as a thought leader in your industry.

We also provide informative blog posts that pique the interest of your audience and encourage them to engage with your brand. Our team conducts extensive research to ensure that our blog posts are relevant, engaging, and informative.

Our content services are designed to help your website stand out in search engine results and engage your target audience. We believe that quality content is essential for driving your company's growth and achieving your business objectives

At the core of our earned media services is a thorough keyword research process that is designed to drive valuable traffic to your website. By targeting specific keywords, we can help define your target audience and attract visitors who are interested in what your business has to offer. With relevant traffic coming to your site, you can secure fresh leads, high-value sales, and more.

Our keyword research process begins with a competitor analysis to identify the keywords that your top competitors are targeting. By understanding their strategy, we can develop a unique plan that helps your business stand out and achieve better rankings on search engine results pages.

We also provide a comprehensive keyword mapping report that outlines our strategy for targeting specific keywords that are relevant to your business. Our report includes details on the keywords we recommend targeting, as well as our plan for integrating them into your website's content.

To ensure that our strategy is effective, we utilize advanced rank tracking tools to monitor your website's rankings and make necessary adjustments to our keyword targeting strategy. We work tirelessly to ensure that your business receives the traffic and leads it needs to grow and succeed in a competitive online landscape.

Our meticulous keyword research process is designed to help your business achieve better rankings, attract more traffic, and secure high-value sales. We believe in a data-driven approach to SEO that is tailored to meet the unique needs of your business and help you achieve your goals.

Earned media and off-page SEO are essential components of any comprehensive SEO strategy. These services help ensure that your website receives the visibility and exposure it needs to reach your target audience. Our dedicated content marketing team specializes in creating new opportunities for website growth by helping your company build relationships and acquire links from trusted experts in your industry.

Our team employs a range of strategies to help your business secure earned media and off-page SEO benefits. We promote your content through various channels, including social media and email marketing, to reach a wider audience and increase your brand's visibility.

We also work to secure relevant mentions of your business from authoritative blogs and press outlets. By building relationships with influential journalists and bloggers in your industry, we can help position your brand as a thought leader and increase your credibility with your target audience.

Additionally, we specialize in creating viral marketing campaigns that can help your brand go viral and reach a wider audience. Our campaigns are designed to be engaging, informative, and shareable, and we work to create content that resonates with your target audience and encourages them to share it with their networks.

Our earned media and off-page SEO services are designed to help your business build relationships, acquire links, and increase your brand's visibility. We believe that these services are critical for helping your business achieve sustained growth and success in a competitive online landscape.

At our marketing agency, we understand that driving relevant, qualified search traffic to your website is only the first step. That's why we partner with you to optimize your website's ability to convert visitors into customers. Our goal is to guide visitors through the purchasing funnel in a clear, concise way, leading to increased sales and revenue for your business.

We take a data-driven approach to website optimization, analyzing every step of the conversion path to identify opportunities for improvement. Our team works closely with you to make sure that every element of your website is designed to drive conversions, from the language used on your calls-to-action to the layout of your product pages.

To ensure that we are making the most effective changes to your website, we track ROI metrics and analyze the results of every optimization effort. We believe in testing everything and making continual improvements to your SEO marketing strategy to ensure that your website is performing at its best.

Our earned media services are designed to help your business drive conversions and increase revenue. By partnering with us, you can feel confident that your website is working as hard as possible to generate results and help your business succeed.